Home  |  Our Services  |  Our Technology   |  Our Business  |  Contact Us

Our Technology

2DiC specializes in the development of 2D barcode technology to bring convenience in connecting the static offline world with the interactive online community through the use of 2D barcodes and 2D barcode readers installed in mobile handsets. 2D barcodes are a way to encode information, just like conventional barcodes - but 2D barcodes can encode significantly more. Its information can be read by devices with cameras, such as mobile phones.

Below is an example of 2D barcode and it contains the URL of a website.

When you capture a picture of it with your mobile phone, special decoding software reads the encoded information, and, in this case, prompts your phone's browser to visit the URL contained in the 2D barcode.

The omni-direction and high-density properties of 2D barcodes provide many advantages above 1D barcodes such as storing a large volume of information, faster decoding speed, enhanced performance in error correction and storage of information in different languages or image formats. Moreover, it does not require a specific scanner but just a mobile phone built-in camera to capture a 2D barcode image and decode it with the 2D barcode reader.

"dood me co" Advantage

"dood me co" is a technology developed by 2DiC Limited, leveraging on the QR-Code technology, value-added by our proprietary partners for the reader and encoding technologies. Unlike standard QR-Code, decoding performance of "dood me co" is more controllable and predictable. With our technology, interactive contents, regardless of their complexity, can be easily and readily decoded by the vast number of "dood me co" supported handsets. By combining QR-Code technologies with 2DiC's unique "dood me co Reader", our Resolution Server and Back-end Content Management System, 2DiC creates a whole new business model for print media and advertisers. Features that used to be only available to interactive media such as online communities, surveys, quiz games and data mining, will now be available to traditional non-interactive media using our unique "dood me co" platform.

Benefits:

• Enhances Mobile Web Experience
• Provides a short-cut that quickly and easily links a static advertisement in a magazine to a website or other interactive media content
• Print advertisements becomes Point-of-Sales
• Enables measurable performance for advertising strategies
• Allows commercial users to track customer behavior and demographic details

"dood me co Reader"

An easier and quicker way by snapping "dood me co" with a handset, our custom-made decoding software "dood me co Reader" will decode the information which prompts the handset to connect the specific mobile webpage for viewing related web contents or downloading multimedia contents.

With "dood me co", instant access to online and real-time multi-media contents without traditional Pen-and-Paper activities enhance user mobile web experience and trigger immediate response to your promotion. Your non-interactive media becomes interactive, instant and Point-to-Sales.

How to use "dood me co"?

Step 1: Download and Install "dood me co Reader"
Tailor-made for the Hong Kong market, "dood me co Reader", powered by 2DiC, is widely applicable to most of the handsets in the market. Clear instruction together with a fully localized interface enhances the user experience of downloading and installing the "dood me co Reader" in the handset.

Step 2: Snap "dood me co"
Start "dood me co Reader" and snap via handset camera, which prompts your handset to connect to the specific mobile webpage for viewing related web content or downloading multimedia contents. Instant access to online and real-time multi-media contents without traditional Pen-and-Paper activities enhances user mobile web experience and triggers immediate response to your promotion. "dood me co" converts your non-interactive media and makes them interactive, instant and Point-to-Sales.

Step 3: "dood me co" Content Management System provides instant support
Our user-friendly Content Management System enables easy and real time management or amendment of promotional contents and anyone with general computer skills can handle them with ease. The instant and full-fledged back-end reporting function captures customer behaviour, client information and performance, providing the best tool to sharpen your marketing strategies in order to get the most value for your interactive contents.